No Snackrifices

Fiber One was one of the first programs we ideated after I was promoted to Creative Manager. The client wanted comedy, they wanted a video to launch every day in January and we only had a couple months to do it. We spun our wheels for a while before we decided the most efficient use of our time and money could come in the form of a roughly 20 minute comedy set. And because they wanted a new video to launch every day, we wrote the script in a way that each joke could be their own individual videos. We built a set to look like a comedy cellar with all of the fixings: an audience, a brick wall, the black stool, and instead of a glass of water there was a box of Fiber One bars. We almost went so far as to re-create the stained glass look of the actual Comedy Cellar but landed on a gorgeous custom logo sign.