Plus Up Your Everything

Walmart came to us in the summer of 2020 to help promote the launch of their membership program, Walmart+ and wanted to do a series of “plussed up experiences.” The idea being that since everyone had been locked up in their homes, they needed a little bit of celebrating.

We started with Halloween (linked directly below), building out an incredibly epic “Trunk or Treat” event in the middle of Griffith Park. We invited local families and then at the end of the night surprised them with a Jason Derulo concert. Next up was Thanksgiving, so we brought Marcus Samuelsson together with a family who was planning to spend the holiday apart. And finally, I think my personal favorite, we planned a completely over the top Quinceañera for Kayleen Botero who had missed out on this one quintessential life experience because of the pandemic.